As BBNaija marks a decade of drama with its “10/10” season, the stakes hit new highs as ₦150 million is up for grabs but only for those who earn it, with task performance now capable of slashing the prize and slacking coming at a cost.
Big Brother Naija Season 10 kicked off with sparkle, sass, and a sizzling twist — all-female housemates on Saturday launch night.
Fifteen bold, diverse women from across Nigeria stepped into “Biggie’s” mansion, ready to make her-story and set the stage for what’s already shaping up to be a thrilling edition.
The 2025 edition opened with a live performance from Fido (“Joy Is Coming”), setting the tone for a season filled with chaos, charm, and charisma.
Host with the most Ebuka Obi-Uchendu, ever the style king, served two statement looks: one inspired by Osuofia (Nkem Owoh’s iconic comedic swagger– a denim jacket and pink trousers) and another pink agbada, nodding to King Sunny Ade, oozing classic juju finesse.
With male housemates expected on Sunday, July 27, the spotlight stayed on the ladies and they owned it. From Zita to Isabella and Joanna to Big Soso, each queen delivered energy, elegance, and edge on arrival.
As BBNaija marks a decade of drama, the stakes hit new highs: ₦150 million is up for grabs but only for those who earn it. For the first time, task performance could slash the prize. In Biggie’s “10/10” season, slacking comes at a cost.
New mansion, new rules, new energy. The queens have landed. Now it’s your turn to meet them.
1. Zita (Elizabeth Oloruntola), 24 – Lagos State
A UNILAG student, model and creative powerhouse, Zita is a makeup artist, painter and photographer who lives by the motto “YOLO.” Known for her bold honesty and aesthetic finesse, she promises diary room gossip, fiery energy, and Gen Z flair. “I speak up — even about the tiniest things,” she says.
2. Gigi Jasmine (Nicole Simon–Ogan), 31 – Akwa Ibom
An Abuja-based DJ with global experience, Gigi blends brains, beats and boldness. She mixes without headphones, plays the flute, and once performed in Tanzania. “Yes, anyone can twerk but can you capture minds?” she says. Proudly single and progressive, she enters the house to shift culture and share her story.
3. Ivatar (Ifeyinwa Okafor), 37 – Anambra State
A media personality and entrepreneur, Ivatar brings seasoned presence and self-awareness. A proud mum of an 18-year-old, she’s candid about personal growth, lost boundaries and healing. She says, “My high point? Becoming a great mother as unexpected as it was.”
4. Big Soso (Sonia Amako), 28 – Kaduna State
A UK-trained chef and lawyer, Big Soso is fiercely independent and purpose-driven. She paid her way through school by cooking and now champions Northern women’s strength and self-sufficiency. “You can be a boss and still hold it down at home,” she says.
5. Sabrina Idukpaye, 32 – Edo State
A real-life princess and TEDx speaker with a Master’s from LSE, Sabrina blends elegance, sensuality and intellect. She’s also a former Vogue model and spoken word artist. The model says, “Too loud, too confident? I love that for me.” She represents the bold, brilliant, and layered woman.
6. Mide (Ayomide Iwasokun), 23 – Ondo State
An entrepreneur with acting dreams, Mide is sharp, stylish, and intuitive. “All my friends’ boyfriends hate me — I always know what they’re up to,” she says. Known for charm mixed with challenge, she brings trust issues, unfiltered truth and an eye for red flags.
7. Dede (Precious Ashiogwu), 23 – Delta State
Unapologetically fierce, Dede is an entrepreneur who calls herself “the antagonist.” She’s in the house for the spotlight, the money, and the plot twists. The entrepreneur says, “I’m a 10/10 no notes.” She’s soft in appearance, sharp in speech, and unbothered by opinions.
8. Doris Okorie, 33 – Imo State
Actor and writer Doris is witty, blunt, and deeply self-aware. A boarding school alum with chaos-loving energy, she says she’s not troublesome… unless provoked. “If you go low, I’ll be in hell fanning the flames,” the actress notes.
9. Joanna (Josephine Iwoh), 21 – Benue State
A pageant queen turned entrepreneur, Joanna blends grace with fire. She loves salsa, solitude and raw truth. S“I don’t shy away from taking up space.” She says she is punctual, principled and here to shake tables with poise.
10. Isabella (Esther Georgewill), 29 – Rivers State
A confident entrepreneur and mum, Isabella is both sweet and sting. “I’m as delightful as a bee sting,” she notes. Single by choice, she’s nonchalant, emotionally deep and deeply grounded. “TV material,” as she proudly describes herself.
11. Imisi (Opeyemi Ayanwale), 23 – Oyo State
Fashion designer and actor Imisi is known for emotional honesty and comic commentary. “I narrate everything. People act like it’s annoying, but they love it,” she notes. Bold, real and chaotic when necessary, she brings connection and comebacks.
12. Ibifubara Davies, 28 – Lagos State
A psychologist with a flair for deep talk and food critique, Ibifubara is fluid, funny, and fire. “I dey talk!” She rates Lagos salads for fun and once ditched tech after realising it wasn’t her thing. Now she’s chasing dreams unapologetically.
13. Tracy (Uchenna Ekwe), 27 – Anambra State
A graduate trainee pressing pause on pressure, Tracy is expressive and full of vibes. A single mum with emotional honesty and spontaneous spark, she’s here to reclaim joy and bring back the fun. “I’m a special kid,” she notes.
14. Thelma Lawson, 26 – Rivers State
A skincare boss and proud single mum, Thelma doesn’t mince words. “I’m not rude, I’m just loud and honest,” she notes. Having opened two stores by 25, she’s confident, sharp, and has her eyes on the money and the visibility.
15. Sultana (Farida Sultana Auduson Ibrahim), 25 – Adamawa State
A plus-size model and beautician, Sultana brings northern spice, unpredictability, and charisma. She writes, cooks and connects. “I love to impact and learn from people,” the beautician says. Single and expressive, she’s here to grow, shake norms and light up the house.
With the ladies in, the game has only begun. Saturday night saw only one half of the deck unveiled, the men arrive on Sunday. As teased throughout the launch, the men will make their grand entrance on Sunday night, continuing the show’s double-premiere twist and dialling up the suspense.
While the queens settle into Biggie’s lush new house, social media is buzzing with hot takes, early faves, and shipping predictions. This year’s auditions kicked off online in early May, followed by physical screenings in Lagos, Abuja, and Enugu.
Last year’s “No Loose Guard” season saw a duo format, with eventual winner Kellyrae becoming the first-ever married housemate to win the show.
The 33-year-old singer walked away with ₦100 million, while other housemates like Wanni X Handi, Kassia, The Mbadiwe Twins, Nelly, Onyeka and Shaun made headlines.
